About Us

You'll find everything you'll need at Alan Ward to furnish every room your home - from the major purchases like upholstery, beds, dining and bedroom furniture, right down to the finishing touches such as mirrors, pictures and rugs.

Still a family-owned company, we continue to hold true to our founder's belief that personal service and value-for-money are as important today as they were all those years ago.

But what makes us really different? In a word, it’s choice. A piece of furniture is as individual as the person buying it. Furniture is a real expression of style and taste. Of course, it’s also a major investment and a major decision... one you will live with for many years.

That’s where Alan Ward’s expertise and advice is invaluable. Our staff have years of experience in helping customers find exactly what they’re looking for - offering impartial advice (without unnecessary jargon) so customers can make an informed choice.

Our buyers travel the UK and beyond in search of top quality and affordable designs... from comfortably traditional to contemporary modern. When you visit Alan Ward online or in-store, you’ll find the very highest quality furniture in imaginative and varied ranges – all supported by an excellent delivery and aftersales service.

Click here to find your nearest store to find out more.

Company History

1970 – Alan and Joan Hopkins opened their first store – a small carpet shop in Golden Cross Passage, Shrewsbury - with the help of a £500 bank loan.

1983 - The company outgrew its premises and moved to an out-of-town location in Harlescott. Coronation Street’s Gail and Brian Tinsley attended the Grand Opening and traffic ground to a standstill to see their favourite soap stars!

1992 – We expanded and welcomed our Chester store to the group! 

1997 – The third store opened in Newcastle-Under-Lyme. Originally called 'Time for Bed', it was later re-branded as 'Alan Ward'.

1999 – The Winsford store opened in a prime location opposite Morrisons supermarket, and the group was complete!

2001The Chester store relocated to larger premises on Sealand Road retail park - where it still remains today.

2003 – Our first purpose-built distribution centre opened and provided 60,000 sq.ft of storage at a cost of 5 million pounds.


2007 - The Shrewsbury store celebrated a £1.5 million refurbishment! 

2009 - We opened the largest Halo Living furniture gallery in the UK in our flagship Shrewsbury store.

2010 - We celebrated our 40th birthday! We ate cake, drank champagne and avoided a mid-life crisis by launching a fantastic new website so that our customers could buy online too... Bring on the next 40 years!

2011 - Our Chester store was refurbished inside and out, with a new logo and new ranges to go with it.

2012 - Our Shrewsbury store embarked on a massive refurbishing and upgrading project which included new carpeting, signage and displays throughout. 

2013 – Six new and exciting departments were created within our flagship Shrewsbury store...  lighting, accessories, clocks, soft furnishings, mirrors & pictures and our lovely cookshop.

2016 - The Chester grand re-opening! Our Chester store underwent a massive refurbishment, and we launched the new leather department in Shrewsbury.

2017 - Our Newcastle-Under-Lyme store was next to receive a makeover, and we were really proud to be awarded 2nd place in the AIS Member of the Year Award, multiple store category.

2018 - Winsford welcomed a new look with their fantastic refurbishment.