About Us

You'll find everything you'll need at Alan Ward to furnish every room your home - from the major purchases like upholstery, beds, dining and bedroom furniture, right down to the finishing touches such as mirrors, pictures and rugs.

Still a family-owned company, we still hold true our founder's belief that personal service and value-for-money are as important today as they were all those years ago.

But what makes us really different? In a word it’s choice. A piece of furniture is as individual as the individual people who buy it. Furniture is a real expression of style and taste. Of course, it’s also a major investment and major decision, one you will have to live with for many years to come.

That’s where Alan Ward’s expertise and advice is invaluable. Our staff have years of experience in helping customers find exactly what they’re looking for - offering impartial advice (without unnecessary jargon) so customers can make an informed choice.

Our buyers travel the UK and abroad in search of top quality, affordable designs from the comfortably traditional to the latest trends. When you visit Alan Ward online or in-store you’ll find the very highest quality furniture, in imaginative and varied ranges –all backed by great delivery and aftersales service.

Click here to find your nearest store to find out more.

The Alan Ward Price Promise

At Alan Ward we endeavour to offer our customers the most competitive prices along with fantastic service, quality and choice.

In the unlikely event you find the identical items at a lower price we offer a price match which matches the competitors delivery service and payment method. Please note that the price comparison must be exactly like-for-like to qualify and clearance items are excluded from our promise.

Company History

1970 – Alan and Joan Hopkins open their first store – a small carpet shop in Golden Cross Passage, Shrewsbury - with the help of a £500 bank loan.

1980s - The company outgrew its premises and moved to an out-of-town location in Harlescott. Coronation Street’s Gail and Brian Tinsley attended the Grand Opening and traffic ground to a standstill to see their favourite soap stars!

1992 – Chester Store opening. The store was to move to larger premises on the Sealand Road retail park in 2001. Our store on the busy Sealand Road retail park in Chester. 

1997 – The third store opened in Newcastle-Under-Lyme. Originally called Time for Bed it was later re-branded Alan Ward.

1999 – Winsford store opened in a prime location opposite Morrisons supermarket and the group was complete!

2003 – Opening of our first purpose-built distribution centre providing 60,000 sq.ft of storage at a cost of 5 million pounds.


2007 – Shrewsbury store celebrates 1.5 million pound refurbishment. 

2008 – Our 38th birthday is celebrated and staff and directors tucked into some well-deserved cake and champagne.

2009 - We opened the largest Halo Living furniture gallery in the UK in our flagship Shrewsbury store in October of this year. A major coup of which we are very proud.

2010 – We celebrated our 40th birthday this year and to avoid the usual mid-life crisis we launched a fantastic new website so our customers can buy online. Bring on the next 40 years!

2011 - Our Chester store has a refurbishment inside and out! Our new logo looks very smart and the new ranges inside are even smarter.

2012 - Our Shrewsbury store will embark on a massive refurbishing and upgrading project this year including new carpeting, new signage and new displays throughout. 

2013 – Six exciting new departments have been created within our Shrewsbury store. Lighting, Accessories, Clocks, Soft Furnishings, Mirrors & Pictures and even a dedicated cookshop.

2016 - The Chester Grand Re-opening, our Chester store has undergone a massive refurbishment. Not to mention the launch of our new Leather department in our flagship store Shrewsbury.

Now we do have everything you need for the home.